Gender/Who are they?
Where are they setting their income?
What are their dreams/Inspiration?
Who are the people they follow?
Schools/University they attended
Education Level
Their day in the life
How they consume contents/media?
How are they making their purchase decisions?
Their Pain points/Fear factors
What do they hate/dislike
When do they buy?
What are the problems your product is solving for them?
Why should they buy your products?
What keep them from buying your products?
What do they think about your competitors?
How much they can spend on your products on annual basis?
What additional products you can sell to them?
What is their customer lifetime value?
When and how are they sharing the product they love?
What can you do to make your customers fall in love with you?