Before (Prospect) 1. My Target Market 2. My Message To My Target Market 3. The Media I Will Use To Reach My Target Market During (Lead) 4. My Lead Capture System 5. My Lead Nurturing System 6. My Sales Conversion Strategy After (Customer) 7. How I Deliver A World Class Experience 8. How I Increase Customer Lifetime Value 9. How I Orchestrate And Stimulate Referrals